Rumors have come about of late that make it appear to be further probable that LeBron James will sign with New York following this season.
When LeBron turns into a free agent after the summer of 2010, the Cleveland Cavaliers will be in the top position to re-sign him. This is a result of the Larry Bird rule, which allows a franchise to exceed the salary cap in order to extend their own free negotiator.
The Knicks will give James a max deal, however they will not know how to give LeBron as much as the Cavaliers. So they became resourceful in the Big Apple and found a way to bypass that darned salary cap.
The gossip is that the Knicks will not only give LeBron a huge deal, but furthermore his very own cable channel. As you may well know, the Knicks are owned by Cablevision, a cable television giant.
LeBron would earn income from the sponsors on his cable network. As per basketball regulations, the team might not be allowed to set up these endorsements/sponsors for LeBron; he would have to handle that himself. But I think we might all acknowledge that LeBron possesses enough acquaintances in the corporate world to make it happen.
Speculation is that the channel would show replays of New York basketball games (where the rights are owned by Cablevision), in addition to other programming about LeBron, the Knicks, in addition to the NBA. Some are even predicting that Nike would look to be involved and produce their own television series.
The major issue is whether the league might agree to this. It seems to be wholly within league rules. The cable channel might be seen as having a tangential edge of playing in NY, similar to various other advertising perks involved with playing in a certain city. The income would be viewed as non-basketball related revenue.
This is a brand new and out of the ordinary twist in the LeBron-to-be-a-free agent chronicle. The broad consensus has been that Cleveland is winning the stakes. Possibly that’s starting to change?
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