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I now understand why many large chain health club declaring Chapter 11. Their sales tactics are still in the dark ages and remember stereotypical sellers care used. A friend of mine asked me to help with his training, because she needed for the ampere up to the marathon, she runs. She was a member of a popular movement "Gym" chain for a couple of years changed its name to serve a more diverse population.
I discussed the goals of my friend, time availability and where it would be form. I gave him a workout card that I usually give all my clients once they have received a consultation with me. It proceeds then go workout at his "gym" training session. She decided to ask one of the trainers at the gym assistance since the facility was a little different then my school. Unbelievable but true, all she has got some strange looks and a comment of not knowing what a line "Triangle" was. The trainer has also continued by saying he was not familiar with most of the exercises on the workout card … As for help. As you can imagine, I received a call from my friend and She told the story by asking me if I would accompany him to his next meeting. She felt uncomfortable and thought it would perform the exercises incorrectly. I scheduled some time and we left. This is where the bullshit started.
We entered his "Gym" with my guest pass in hand. I was informed that I needed to fill out a form… name, address, age, goals of fitness, you get the picture. BANG! Then it happened: "Mr. Castellano you need to meet someone . Why, I have come here to workout with my friend. Are you friggin 'kidding me? Here comes "Smiling Bob", in his blue shirt, looking like he wants to sell me a used car. I must give him his shirt was eager to impress. I felt every nerve Surge in my body. Before he even began his sales pitch Rant, I told him to stop and I was only there because his failure staff could not help my friend and I just want to work with her this time. He did not know what to do but to let me drive.
I'm not quite completely sure who has influenced this "Car Sales" approach, but if the clubs know what is good for them, it must stop. I could understand a hi light from a deputy director, manager or sales person to establish a rapport and a "If you have any questions, I 'd be happy to help you "comments and let me be on my merry way. You do not need an engineering sales and marketing to know that if you arrive with a friendly smile, say your name clearly, it is a good first step to establish a relationship with your customer. I do not react well when a seller has a full court press when I first walk in the doors. I always try to do something is to get information provided by the potential customer, present me in a way that would positively memorable, leaving the person of my experience of training, products or websites and then follow up with them in a friendly manner and schedule a time to talk with them about how my products can help.
If you tell me … I'm not listening. Go sell it elsewhere.
About the Author:
Rocco Castellano is an internationally recognized extreme weight loss specialist, certified personal trainer (CPT) and the author of the internationally popular fitness program Lose 30 in Thirty. Go to http://www.lose30inthirty.com to get your FREE copy of your own Lose 30 in Thirty Starter Kit”
Article Source: ArticlesBase.com – Big Health Club Chains Need to Change There Sales Policies
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